The brighter way to whiten.


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Dental care is self care

Add Hugh to your weekly self care routine to have a year round white smile. Our premium charcoal whitening strips are like a face mask for your teeth, whitening your teeth the safe, organic way. Did we mention it only takes 20 minutes?

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Ouchless Grin

We use 8 simple ingredients, and they're the ones you can actually pronounce. With zero hydrogen peroxide, you can whiten weekly pain-free!

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Simple + Affordable

Hugh shows up right on your doorstep with zero hassle. Not to mention it's half the price of the drugstore whitening strips. What's not to smile about?

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Natural Charcoal Whitening Strips (15)
Natural Charcoal Whitening Strips (15) Natural Charcoal Whitening Strips (15) Natural Charcoal Whitening Strips (15) Natural Charcoal Whitening Strips (15) Natural Charcoal Whitening Strips (15) Natural Charcoal Whitening Strips (15) Natural Charcoal Whitening Strips (15) Natural Charcoal Whitening Strips (15)

✨Hugh makes gentle teeth whitening strips with the natural cleansing powers of activated charcoal and coconut oil. So you can have your coffee and white teeth too.

You'll receive 15 upper and 15 lower strips so you can safely and gently whiten. No need to binge, just use throughout the month at least 5 times for a naturally better smile. Some may see results after one whitening! ✨ 

Smiles are Contagious

I'm beyond obsessed. I noticed a difference after the first use. A++ Highly recommend.

– Kate M.

My teeth are usually sensitive to whitening, but this worked perfect for me. So happy I found it!

– Brittany F.


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Is activated charcoal safe for my teeth?

Activated charcoal is one of nature's elixirs, clarifying everything it touches. Charcoal whitening strips will remove surface stains gently, and many people see results after the first use.  


What are the ingredients?

Our formula is made up of 8 simple ingredients that safely, gently whiten your teeth. 

  • Activated Charcoal 
  • Coconut Oil
  • Mint
  • Water
  • Glycerol
  • Cellulose Gum
  • Sodium Chlorite 
  • Citric Acid


Does it really work?

The charcoal in Hugh Smile Strips acts like a vacuum cleaner to surface stains while the coconut oil help removes harmful bacteria that can lead to decay.  Drink coffee daily? Enjoy red wine on the reg? Not a problem! By using Hugh once or twice a week, your teeth will get the natural refresh to brighten and whiten them gently. Most people who Hugh see results after two whitenings! 


How many times can I whiten each month?

It's safe to whiten up to 14 times each month. That said, we recommend adding it to your routine once or twice a week for 20-minutes. 


How do I cancel my subscription?

You can cancel your subscription at any time. Just log into your account and click cancel. If you're having problems doing that, feel free to contact us!


Are these safe for all ages?

Hugh is not meant for people under the age of 15. Keep your Smile Strips out of reach of children.


Can you whiten while pregnant?

We do not recommend whitening if you are pregnant or you think you might be pregnant. 


Where are the strips made?

Hugh Smile Strips are designed in California and made in collaboration with an FDA Registered manufacturer in Asia with over 30 years of experience in producing cosmetic products like teeth whitening strips.

Contact us at 

1600 S Westgate Ave, Los Angeles, 90025


Returns and Refunds?

We offer a money-back guarantee. If you're not satisfied by Hugh strips after using for 14 days we'll refund you for the product price. We do not accept returns or exchanges.